Why you
should Participate at SATTE 2008 as an
International Seller
Almost the size of Europe, with over a billion
population, a growing middle class of around 300
million – India’s aviation is growing around 40 to
50 per cent in the last 3 years.
The advent of Low Cost Carriers and liberalized
aviation policy is witnessing a huge influx of
airline capacity with new airlines growing
literally every other month.
Domestic aviation growth is fueling demand for
international travel – over 7 million presently
and estimated to cross 10 million by 2008. The
domestic base of 500 million movements annually
will create even more international travelers with
a GDP growth of 10% annually.
Over 500 aircraft are presently on order, making
India one of the fastest growing markets for
aviation in the world.
Over 25 countries have a full time representation
in the country. Roadshows and B2B meetings are
held round the year.
Indians are taking on to beach holidays, spa
vacations, cruises and safaris. There are
virtually no controls on spending with
internationally valid credit cards becoming
popular throughout the country.Meet with
Indian Agents & Tour Operators
India has a growing number of travel agents
and tour operators all over the country. They are
located in major metros and smaller towns. Meeting
them under one roof is always a challenge.
With numerous holiday options growing for them to
promote, it is critical that NTOs and travel trade
from round the world meet with them regularly and
familarise them with their product. Also update
them from time to time.
As the promise of the growing Indian travellers
unfolds, industry platforms are growing all over
India.
SATTE, the first travel trade show in India, has
grown into becoming the biggest, attracting nation
wide attention, support and attendance.
A Growing National & International Platform:
Network Under One Roof
2008 will be SATTE’s 15th annual show. Over
the years it focused on inbound tourism, inviting
tour operators form overseas as international
buyers. So far SATTE has hosted over 4000 tour
operators from over 40 countries worldwide. They
have come from all over – the Americas, Europe,
the Middle East, the Far East and from China,
Japan and Australia. The sellers have been
products and services from all over India and from
South Asian countries.
SATTE took upon the mantle of OPENWORLD, growing
and adapting with the winds of change in the
Indian marketplace. The Indian Buyer has come of
age, with the Indian travel agent and Indian tour
operator packaging travel and tourism services and
products from all over India, South Asia and the
world over. With liberalizing of government
policies, the world has opened for the Indian
traveler, and therefore the Indian agent.
In 2007, as many as 18 countries, flew their flag
at SATTE OPENWORLD. Over 100 organizations
participated as international sellers to meet with
2000 agents from all over India, predominantly
from the northern region.
The 2008 Promise
We will grow exponentially with the market. At
least 30 countries are expected to take part with
half the sellers, among a base of 650 booths, to
come from overseas.
We anticipate 150 organizations to take part as
international sellers to meet with 3000 Indian
agents and tour operators.
Against 4900 sq.m. net space used during SATTE
2007, we are looking at over 7500 sq.m. net space
in 2008, an increase of over 35% and projecting
similar increase in participation.
Overseas buyers - increasing our hosted
hospitality base to over 500 buyers.
Hosted programme for Indian agents from across the
country - between 800 to 1000 agents.
2000 agents from Delhi and North India.
1000 professionals from other segments of the
business
5000 corporate buyers from Delhi and around.
5000 holiday buyers from upper middle class
families.
SATTE OPENWORLD, as a platform, is ideal to
showcase first time numerous new products on offer
for the Indian market. The event can also kick off
nation wide road shows, provide an opportunity for
press meets, industry receptions and also cultural
manifestations that combine culture, cuisine and
the arts.
SATTE OPENWORLD: Logistics
New Delhi has excellent airline connections
with direct flights from numerous capitals of the
world.
New Delhi has excellent hotels to offer. SATTE
OPENWORLD has special offers with select partner
hotels giving special rates and packages.
We also facilitate presentations both at the mart
venue as well as partner hotels.
New Delhi is a tourist’s paradise with more
monuments to see and a rich and vibrant mix of
Indian cultures – shopping and food can take up
all your time.
SATTE OPENWORLD offers special on-the-house
sightseeing tours exclusively for international
sellers, both on pre as well as post mart dates.
India Outbound Trends for Select
Destinations
|
Destination |
2005 |
2006 |
% growth |
| Singapore |
5,83,532 |
6,41,885 |
10.00 |
| Britain |
4,30,000 |
5,00,000 |
16.30 |
| Dubai |
3,60,000 |
4,34,000 |
20.50 |
| Switzerland |
85,000 |
94,000 |
10.60 |
| Malaysia |
2,08,605 |
2,50,000 |
19.80 |
| France |
1,50,000 |
2,00,000 |
33.30 |
| Sri Lanka |
1,13,323 |
1,50,000 |
32.40 |
| Australia |
61,700 |
68,500 |
11.00 |
| Korea |
58,545 |
61,472 |
5.00 |
| Austria |
47,000 |
55,000 |
17.00 |
| South Africa |
36,532 |
41,532 |
13.70 |
Cost of participation
Individual booths of standard 9 sq.m cost
Rs. 90,000. For bare spaces,
Rs. 9,500/- per sq.m. For built up spaces
Rs. 10,000/- per sq. m. Detailed programmes
are in place for Partner States and Theme
Pavilions. We have comprehensive packages that
feature participation, food festivals and cultural
manifestations. And, also talk shows, art
exhibitions, trade dialogues, whatever else that
motivates travel and tourism.
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